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Three tips to get Dreamforce Ready NOW

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Dreamforce, Salesforce’s largest conference is November 6 – 9 in San Francisco

Bill Clinton, Michael Dell, General Colin Powell, George Lucas and Sheryl Sandberg have all been speakers…as have Hillary Clinton, Melinda Gates, Sean Penn and Alec Baldwin. Past conference concerts have featured Red Hot Chili Peppers, Bruno Mars, and U2. Salesforces’ Dreamforce is one of the largest conferences in San Francisco, and it is massive. Last year, over 172,000 attended and Salesforce had to rent a cruise ship to house attendees when the local hotels and Airbnbs filled up early. This year, Salesforce, the largest cloud-based customer service software provider will paint the city blue with its Dreamforce banners.

Salesforce end users, developers, consultants, and all Salesforce Admins know Dreamforce is an annual must attend event, bringing thousands to San Francisco. From thought/leaders and innovators, to key tech decision makers and industry leaders, Dreamforce pulls many together during four inspirational days. Each year, the campus continues to grow in multiple site venues beyond the Moscone Convention Center.  Free shuttle service will take attendees from hotel to event venue but pre-planning is vital to make the best use of your time.

This blog is for those lucky ones who have already registered (it is now sold out), have their hotel and flights booked, and are ready to jump on some pre event prep.  Here are three quick tips to build your best four day agenda, now. No matter how long you have been in the Salesforce world, you need to get conference ready, so here is an at a glance game plan to get started.

  1. Build your agenda NOW

Hopefully you have already gone to and visited the virtual trailhead to get a sense of the sessions and speakers featured during the four packed days.  Maybe you have considered your venue strategy by scrolling down from the Get Ready tab to the Schedule, Speakers, and Sessions and Expo sections. Either way, it is now time to build and book your agenda schedule.

Agenda Builder is now live, up and running, so get to the site as soon as possible to begin the selection and registration process for what you want to attend each of these four days.

Agenda Builder is the best way to consider and select your sessions, and the Salesforce Einstein- on the site– will help you narrow it down using historical Dreamforce data matched to your interests. When you begin to scroll through all the sessions listed – a jaw dropping 3,032 at last check – note that they are organized by day and time. Agenda Builder will keep you from double booking or overlapping on your sessions. Most sessions range around 40 to 45 minutes at the different campus locations around town, so pay attention to travel time.  Tip: Be careful to select sessions you absolutely must/want to attend, and watch that the venue location is one you can walk to or cab to in time.

As mentioned, the Salesforce Einstein tool will assist in narrowing down your agenda by giving you tabs that focus on categories of your desired topic choices, your industry, your role in the industry, and of course, the day, start and end time, and location for the recommended sessions.  (When I used it to create a sample/practice agenda for Monday, it narrowed my needs down to 22 sessions.)

You can change your agenda many, many times…but be aware that sessions and speakers will fill up fast. As you customize your four day schedule to ensure you get the most from Dreamforce, check out to be sure you don’t miss speakers Michelle Obama – our former First Lady- and Marc Benioff –chairman and CEO of Salesforce.  These two “buzz worthy” events will be highly sought after, as will be the main concert headliners, so don’t miss any of these if possible.

  1. Check your plan and plan to go early

Once you have mapped out your four days with Agenda Builder and have selected your sessions, and events, go to the schedule link to get a quick conference itinerary overview, and re check your plan. Then also plan to arrive early.   Try to get there Sunday for an early check in and badge pick up. Monday will be chaotic so if you arrive a day early, you can take care of check in, make some last minute adjusts, and settle in. Plus you can get that coveted Dreamforce backpack, and watch pre-conference Keynotes, listen to live music and network with other Trailblazers.

  1. Consider this…and that.

Once you have arrived, try to spend some more pre prep time by carefully considering your four day agenda. Even the most mapped out and prepped up Trailblazers can get overwhelmed. Review your sessions and, if possible, build in more time. Too many scheduled sessions will keep you from giving yourself time to check out the Admin Meadow, the Trailhead Zone, the Developer Forest and the Lightening Lookout, and/or anything else that may be important to you. You will want to go to Cloud Expo and the Campground – so reconsider some sessions and make some last minute changes and adjusts to your jammed packed schedule.

You will also want to visit the Rootstock team. We are eager to meet you, show some of our latest product enhancements and talk out some solutions for your needs. Plan to tune in to Salesforce LIVE for streaming content during the conference for keynotes, sessions and other free conference content, and don’t forget to pack last years’ Dreamforce Trailblazer hoodie. Wear it with pride as you meet up with fellow Trailblazers at the Trailhead!

(So before you start packing, watch for our next blog, where we will explore more useful tips, links, and must attend sessions to consider- ones that will align to your short and long term goals and needs.)

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