Rootstock Strengthens Sales Team With Strategic Hire

Sales Executive Joins Expanding Cloud Manufacturing Software Provider

San Ramon, CA – November 27, 2012 – Rootstock Software®, the leader in cloud manufacturing and supply chain applications, announced today it has expanded its sales team with the appointment of Steve Maddox as Regional Sales Manager.

With more than 30 years of experience in the manufacturing software industry, Maddox brings industry insight and sales expertise that will help Rootstock deliver supply chain solutions to mid-market manufacturers. Prior to Rootstock, Maddox was Vice President of Sales, Americas Region, for ASK Computer Systems that included the MANMAN product family. In addition to ASK, Maddox has held the title of Vice President of Sales at multiple software service providers.  He is a graduate of the Stanford Executive program and holds an MBA in International Management and a BA in Political Science/Computer Science.

Launched in 2008, Rootstock Software is a proven provider of powerful cloud-based manufacturing and supply chain solutions that enable mid-market manufacturers to cut costs, improve processes, and increase revenue with minimal IT infrastructure investment. The company has grown to serve customers throughout North America, Europe and Asia Pacific. Built on salesforce’s platform, the cloud platform for the social, mobile and open enterprise, Rootstock’s Manufacturing and Supply Chain App is available now for deployment on the AppExchange.

“This is a very exciting time for both the manufacturing industry and Rootstock,” said Maddox. “I look forward to being a valuable member of the Rootstock team to continue delivering robust cloud-based supply chain solutions to manufacturers with shorter implementation times, lower costs and quick return on investment.”

“We are extremely pleased to have such an experienced professional join the Rootstock team,” said Chuck Olinger, COO and Senior Executive Vice President, Rootstock Software®.  “We are confident that Steve’s background and record of success, combined with Rootstock’s robust applications, will provide great value to our prospects and customers.”

About Rootstock Software

Rootstock Software® is a proven provider of powerful manufacturing and supply chain solutions built on the cloud computing platform.  The Rootstock solution enables real-time management of manufacturing and supply chain operations from front to back, anytime and anywhere.  The company’s manufacturing and supply chain apps integrate “out of the box” with native sales and accounting apps by and FinancialForce.  With unparalleled executive experience in manufacturing software and an established base of installed and implemented cloud customers, Rootstock offers a better and reliable way to plan and execute required activities, deliver essential information to all parts of the organization, and improve timely and informed business decision making.  The organization also provides the control and visibility to elevate the total performance of manufacturing and supply chain operations. Rootstock is now available on the AppExchange by, the world’s most popular marketplace for business apps. For more information, please visit

Media Contact

Laura Horvath, Rootstock Software
Email:, (925) 785-2696