Rooted-In Manufacturing Conference Announces New Industry Speakers for the Must-attend Event of 2024

Designed to provide manufacturers with practical insights, growth strategies, and lifelong connections to navigate the future of manufacturing operations and technology

San Ramon, CA (February 1, 2024) – Rootstock Software, a recognized leader in the Manufacturing Cloud ERP space, today announced the full agenda for its industry conference, “Rooted-In Manufacturing.” The event, taking place in the Historic Marriott Warehouse Arts District in New Orleans March 25-27, will cover the latest trends in manufacturing, bringing together production, supply chain, IT, and finance professionals to engage in keynote presentations, industry discussions, peer-to-peer sessions, and valuable networking opportunities.

Through three curated agenda tracks, Rooted-In Manufacturing encompasses a wide range of topics essential to today’s manufacturers, including artificial intelligence, workforce transformation, new business models, data analytics, and more. Attendees will have the opportunity to explore case studies, engage in over 30 in-depth breakout sessions, and gain practical insights to drive competitive advantages.

“Rooted-In Manufacturing is a reflection of the future of the industry and addresses the core issues that are reshaping the manufacturing landscape,” said Raj Badarinath, Chief Product & Marketing Officer at Rootstock Software. “Whether attendees prefer an in-depth exploration of Technology, a focus on Business strategy, or Peer-to-Peer roundtable discussions, Rooted-In offers something valuable for everyone. This is a must-attend event for manufacturers that are grappling with the complexities of today’s market and need expert guidance on the technology solutions that can help them achieve operational excellence.”

Building on the previous event’s success, the 2024 Rooted-In conference is slated to be the company’s biggest event yet, with more customer speakers, partner attendees, and networking opportunities than ever before. The full agenda for the three-day event includes:

  • A Keynote Presentation from Top Digital Transformation Expert: Famed futurist Christina “CK” Kerley will kick off the event on Tuesday, March 26, with a keynote on “Megatrends in Manufacturing.” With over 25 years of experience helping companies digitally transform, Kerley’s session will inspire attendees to prepare for what’s next in manufacturing.
  • An Expert Panel on the Importance of Decisioning in Manufacturing: Led by Badarinath, this session brings together multiple manufacturing experts, including Chad Wright, CIO at Boston Dynamics; Andrew Russo, Salesforce Architect at BACA Systems; Prashanth Rajendran, CEO of ComplianceQuest; and Ohad Idan, Founder and CEO of Praxis, to discuss how manufacturers can leverage decisioning platforms to optimize and inform future operations.
  • Quantitative Analysis on the State of Manufacturing: In the weeks leading up to Rooted-In Manufacturing, Rootstock will its annual State of Manufacturing report that looks at key strategic focus areas for manufacturers in 2024. In this session, Badarinath will dive into the survey findings with Dan Voit, CEO of Blentech Corporation, and Jeff Cash, CEO of Architectural Fabrication.
  • Salesforce Executives’ Keynote Presentations: On March 26, Adam Alfano, SVP of Manufacturing, Auto, and Energy, and Achyut Jajoo, SVP and GM of Manufacturing & Automotive, will present Salesforce’s Vision for Manufacturing, and on March 27, Vala Afshar, Chief Digital Evangelist, will deliver a presentation on how manufacturers are “Accelerating Value with the Power of Salesforce.”

To learn more about the conference, speakers, agenda, and registration details, visit the official 2024 Rooted-In Manufacturing conference website at


About Rootstock

Rootstock Software provides the leading Manufacturing Cloud ERP, which empowers hundreds of manufacturers to turbocharge their operations in today’s dynamic, post-pandemic world. Natively built on the Salesforce Platform, Rootstock delivers a future-proof solution. With it, manufacturers gain the agility to continually transform their business to meet evolving customer needs, navigate emerging challenges, and accelerate success. In addition, the “connectability” of Rootstock Cloud ERP gives manufacturers 360° visibility to collaborate with suppliers, trading partners, and the broader value chain. As Rootstock continues to grow, stay tuned to the company’s latest customers, career opportunities, and LinkedIn posts.

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