Rootstock Software Management Team
The Rootstock Management Team brings together decades of industry experience and software innovation to deliver a flexible, modern and connected Cloud ERP solution for manufacturing, distribution and supply chain.
Effective August 2022, David Stephans has been appointed CEO of Rootstock. As company President, Mr. Stephans provided strategic direction for all revenue channels, customer acquisition, solution architecture and services activities for Rootstock Software. Mr. Stephans has more than 25 years of manufacturing and technology experience and a proven track record of taking the customer experience to new levels of productivity and profitability.
Prior to Rootstock, Mr. Stephans was the General Manager of an Aerospace & Defense government subcontractor that manufactures advanced electronic products. He managed the company’s operations through a period of high growth, complex customer demands, and significant compliance requirements. With Mr. Stephans deep understanding of manufacturing systems from both the buyer and seller perspectives, he brings great insight and leadership to Rootstock. Mr. Stephans has held numerous senior management positions with firms such as Baan Supply Chain Solutions, i2 Technologies, and Relevant.
He is a graduate of Northern Illinois University with a BS in Operations Management and Information Systems.
Mark Saliman is the CFO at Rootstock Software and brings more than 30 years of financial leadership experience to the company. Prior to joining Rootstock, Mr. Saliman was the Controller at Kenandy from the beginning of the company’s inception in 2011. Previously, he served as a finance and business process consultant for several early-stage companies in mobile gaming infrastructure, high energy storage and bio-technology industries.
Mr. Saliman was CFO for UltraCell Corporation (acquired by Bren-Tronics) a portable fuel cell manufacturer and Coaxsys, a networking equipment manufacturer. Early in his career he was the Finance Director and Assistant CIO for Chiron, a global biotechnology company later acquired by Novartis. During his time at Chiron, Mr. Saliman was a leader in migrating the company from ASK Manman to SAP. For more than a decade, Mr. Saliman worked at Pacific Bell where he held various financial management positions including business unit CFO.
Mr. Saliman received an M.B.A. from the University of Michigan and B.S. with majors in Math/Computer Science and Economics from UCLA. During his free time, Mr. Saliman serves as a roving docent at Mt. Diablo State Park.
Zach Feige is Vice President of Professional Services of Rootstock, where he leads the Professional Services team to deliver best practice solutions while transforming its customer’s business. He has over 20 years of experience transforming manufacturing businesses and delivering customer success in several different industries.
Prior to joining Rootstock, Zach served as Sr. Vice President of Professional Services at Viewpoint-Trimble, and Vice President of Professional Services at Plex Systems where he was responsible for maximizing customer value in cloud-based ERP deployments. Prior to these roles, Zach held senior leadership roles in manufacturing Automotive, High-Tech, and Steel Processing and Distribution companies.
Scott Johnson is the Vice President of Customer Operations of Rootstock Software and has over 25 years of experience in the supply chain and manufacturing management with an emphasis in information systems. Scott leads the customer success and support teams which are engaged, proactive and involved with customers from the start – during implementation.
Scott has in-depth knowledge of Rootstock ERP, not just from within Rootstock but also as a customer for many years. As a result, he understands from the customer’s perspective what it means to run a business with Rootstock’s ERP solution. Prior to Rootstock, he worked at Solarcity/Tesla and Seagate Technologies. He has extensive experience working for large to small technology companies and solar energy startups.
Praveena Khatri is the Vice President of Marketing at Rootstock Software and will lead key marketing activities, including demand generation, digital marketing, field marketing and marketing operations. Praveena brings deep expertise from prior roles in helping companies grow exponentially. She has the expertise to leverage new levels of opportunity and expansion, and a track record of working synergistically in the Salesforce ecosystem.
With more than 16 years in B2B marketing, Praveena has built, led, and motivated high-performing marketing teams to accomplish impressive goals. She has a proven ability to broaden lead generation and sales pipeline, and her marketing programs have driven revenue and growth, particularly for cloud-based technology companies.
Prior to Rootstock, Praveena served as the first Marketing Executive at Swifttype, where she led all marketing activities up to the company’s acquisition by Elastic in 2017. She also previously served as Senior Director of Global Marketing at FinancialForce.com, where she increased the pipeline 10-fold in six years.
Praveena holds a B.S. in Business Administration, Marketing and an MBA, Marketing from California State University, Hayward.
As Vice President of Enablement and Partnerships, Caroline Santander spearheads the company’s enablement program, which helps partners and customers receive the training, knowledge, and community engagement they need to optimally leverage Rootstock Cloud ERP to meet their business objectives. As part of the enablement program, she drove the launch of the Rootstock Learning Center and Rootstock Community.
Another vital part of Ms. Santander’s role is managing Rootstock’s partner programs. She has been instrumental in building and fortifying this network of partners, including system integrators, channel and referral partners, and complementary technology partners. These efforts have helped support the company’s rapid business development and growth.
Ms. Santander is a global executive who speaks five languages and has skills in managing both onshore and offshore teams. She has been with Rootstock since 2018. Prior to her promotion to VP, she served as Senior Director of Partner Programs, and before coming on board with the company, she held the position of Director of Customer Support and Partner Enablement at Kenandy, a company Rootstock acquired. Santander has 25 years of overall experience with ERP solutions and has worked for other companies like NetSuite, Strategic Information Group, and QAD. Throughout her career, she has exhibited a track record of success and progressive promotions stemming from the value she’s delivered in customer success and company growth.
As Rootstock’s General Manager, International Per Norling leads and manage sales, customer success and support, in addition to recruiting and enabling channel implementation within the EMEA and APAC regions.
With more than 30 years of manufacturing and technology experience he has a proven track record of taking the customer experience to new levels of productivity and profitability. As a strong leader and communicator, Mr. Norling specializes in understanding and leveraging international market opportunities for the benefit of his customers. He has extensive experience in the areas of ERP, Supply Chain & change management in the technology industry from ‘start-up’ to well established private organizations.
Most recently, Mr. Norling has been a strategic advisor for Rootstock, helping the company build its presence in EMEA. Earlier in his career, he was managing director Nordic and COO EMEA for Baan Company NV where he managed the business for the entire EMEA region. In addition to Rootstock, Mr. Norling has held several executive positions at CDC Software, ROCE Partners, TrustWeaver and Pansophic. He graduated from the School of Industrial Economics in Linköping with an MS in Engineering.
As the VP of Products & Technology, Ramesh Sunder brings over 25 years of experience in building Enterprise Software and SaaS products. He leads product development, QA & DevOps teams at Rootstock. He oversees all product and technology related decisions to deliver a robust Cloud Enterprise application for Rootstock customers.
Prior to joining Rootstock, Ramesh held executive roles, leading product teams at a number of startups delivering Big Data Analytics and AI products to the market. He comes with deep enterprise application background leading various Product Development and Product Management teams at SAP for over a decade. Prior to SAP, he led product development teams as part of the SRM portfolio at PeopleSoft/Oracle. Ramesh started his ERP career at Baan where he spent over 8 years developing Sales, Purchasing and Supply Chain applications.
Tom Ward is the Senior Vice President at Rootstock Software and has an extensive track record specializing in Cloud/SaaS, Supply Chain, artificial intelligence and optimization applications. With more than 18 years of experience in incorporating robust sales methodologies to enable companies understand business cases and make high quality decisions, Mr. Ward will direct and manage all of Rootstock’s customer solution activities.
Prior to working at Rootstock, Mr. Ward was Vice President Sales, Americas with Zilliant, the leading provider of SaaS based Artificial Intelligence/Optimization for manufacturers and distributors to help organizations maximize the value from every customer interaction. Prior to Zilliant, he was Regional Vice President Sales at Rootstock and Vice President of Sales with PROS/SignalDemand, Inc. focusing on selling, pricing and implementing operations planning solutions for large food, agriculture and commodity manufactures globally.
Based in Atlanta, Mr. Ward holds an MBA from Georgia State University and a BS in Mechanical Engineering from Auburn University.
Samuel Wood is the Vice President of Software Engineering for Rootstock Software. Sam spearheads Rootstock’s product roadmap from a functional perspective, drawing on his keen understanding of business processes and an ability to define and manage product specifications. Since 2012, Sam has held roles at Rootstock managing the development staff and served as the chief product architect overseeing both the technical direction on the Cloud and the functional development of the product.
Sam’s background includes almost 30 years of software design and development in manufacturing and accounting systems. Prior to joining Rootstock, he spent over 20 years at Relevant Business Systems (an ERP client-server software provider) as both software architect and developer serving in the chief product role reporting to the CEO from 1998 to 2006.
Chuck Olinger is the Senior Executive Vice President for Rootstock Software. Mr. Olinger directs Rootstock’s strategies for growth while expanding customer and partner relationships. With over 35 years in the development, sales, marketing, and implementation of manufacturing systems, Mr. Olinger provides extensive knowledge regarding today’s market and current buyer trends.
With recent experience managing the transition of an established ERP offering to the SaaS model, Mr. Olinger brings with him a strong management background coupled with a distinctly practical vision regarding the future of elevated manufacturing solutions.
Mr. Olinger has held senior management positions at numerous other technology organizations including, Martin Marietta Data Systems, TRW, nMetric LLC, Relevant Business Systems and MCBA.