Rootstock Software Management Team

Rick Berger is Chief Executive Officer at Rootstock, where he leads the company vision and strategy. With over 25 years of experience in technology and software, he has helped numerous enterprise software companies scale for growth and navigate the Salesforce ecosystem.

Most recently, Rick served as President of NewStore, a unified commerce platform helping brands manage their retail operations. At NewStore, he fostered high-performance teams, driving strong annual recurring revenue growth. During his tenure there, he also advanced the company’s partnership with Salesforce, helping to launch an omnichannel solution that integrated Salesforce capabilities into physical retail environments. Rick also spent several years as the Global Vice President of Sales at Infor’s Retail Business Unit and as the VP of Sales in Oracle Retail’s Business Unit. He earned his B.A. in Business Management / Finance from Brigham Young University and received an M.B.A from Duke University’s Fuqua School of Business.

Geoff Brannon is CFO of Rootstock Software. In this role, he oversees the finance, HR and IT functions to provide strong daily operational support of the business and to enable strategic decisions for growth and investment opportunities. Geoff brings more than 20 years of experience leading financial planning and analysis, treasury, accounting, M&A, compliance, and financial reporting functions in global technology organizations. Throughout his career, Geoff has focused on ensuring operational excellence at companies that offered an array of solutions, including software, hardware, and professional services, which helped customers address their complex business needs.

Prior to joining Rootstock, Geoff served as CFO at Oversight, where he helped manage a successful exit strategy via a private equity acquisition. Prior to that, he was Division CFO of NCR Corporation’s hospitality business. He joined NCR by way of its acquisition of Radiant Systems in 2011, where he was Corporate Controller after a successful progression of various management roles in its accounting function. Geoff also worked at LSI Corporation, which has since been acquired by Broadcom Limited, and started his career in the assurance practice of KPMG. Geoff holds a BA in Accounting and an MBA in Finance from Georgia State University. 

As Senior Vice President of Global Professional Services & Enablement, Caroline Marty leads two key areas of Rootstock Software. First, she manages global Professional Services to enable rapid implementations, to establish the Rootstock Center of Excellence, and to support more partner-led implementations. Second, she continues to grow the company’s Enablement Program to provide customers and partners with product knowledge through the Rootstock Success Community and Learning Center.   

Caroline is a global executive who speaks five languages and has in-depth experience in managing large-scale, global ERP implementations throughout North America and Europe. She’s seen ERP implementations grow in complexity and understands that manufacturers require the right blend of best practices around implementation, integration, and configuration, as well as well-timed product knowledge so they’re positioned to achieve faster ‘time to value.’ 

Caroline has been with Rootstock since 2018. Prior to her current position, she served as Vice President of Enablement and Partnerships. She previously launched and managed Rootstock’s partner program and was instrumental in building and fortifying this ecosystem. These efforts supported Rootstock’s rapid business development and growth. As part of the Enablement Program, she first rolled out the Rootstock Success Community, an online destination which gives customers a way to network with other customers, as well as with Rootstock subject matter experts and other business partners. She also launched the Rootstock Learning Center, the cornerstone for Rootstock product training and knowledge.  

Caroline has 25 years of overall experience with ERP solutions and has worked for other companies like Kenandy, NetSuite, Strategic Information Group, QAD. Throughout her career, she has exhibited a track record of success and progressive promotions stemming from the value she’s delivered in customer success and company growth. 

Andy Brabender is Chief Revenue Officer (CRO) at Rootstock Software. In this role, he is responsible for leading the company’s global sales strategy, encompassing direct sales, alliances, and sales enablement functions. Andy’s focus is on enhancing corporate alignment, refining sales execution, and revamping the go-to-market (GTM) strategy to drive significant growth and success.

Andy brings over 20 years of experience in SaaS, including the last 12 years in executive leadership positions. He has a proven track record of transforming global sales, marketing, customer success, and channel/alliances operations at companies of varying sizes. Most recently, Andy was with GridPoint, where he led a comprehensive overhaul of their GTM organization, resulting in a significant increase in new logo sales within just two years. His previous roles include leading growth and transformation efforts at ServiceChannel and SMS Assist, culminating in successful company transactions.

Robert Rostamizadeh is Chief Technology Officer at Rootstock. He sets the company’s technological direction, leading technology and software engineering. With over 15 years of experience in software engineering leadership, Robert employs an agile development methodology to continually enhance product quality, increase transparency, and deliver customer value more efficiently.

Prior to Rootstock, Robert was Executive Vice President of Engineering at Smarsh, where he led all aspects of engineering for the SMB Business Unit, which included the company’s market-leading hybrid-cloud communications compliance and archiving solution and cybersecurity products. Before that, he worked at CDK Global, where he ran core engineering for the company’s flagship Dealer Management System (DMS), which has many similarities to ERP solutions in complexity and capabilities. He also brought a new DMS to market at CDK Global from a General Manager role. Before taking on people leadership roles, Robert spent time as an Engineer and Architect at CDK Global. Earlier in his career, he held various engineering and leadership roles at Huron Consulting Group, in the healthcare software industry. Robert holds a Bachelor of Science in Management Information Systems from Oregon State University.

As the Vice President of Customer Success and Support at Rootstock Software, Taft is responsible for the overall customer experience and oversees global teams focused on delivering world-class support and value for Rootstock customers.

Taft has over 17 years of SaaS software experience leading customer success, services, and support teams in the mid-market and enterprise space. Prior to joining Rootstock, Taft was the Senior Director of Client Success for MRI Software and before that was the Chief Customer Officer for AMTdirect. Raised in a small business environment, Taft gained early exposure and a deep-seated passion for customer service, focusing much of his career on enhancing customer experiences and developing lasting customer relationships. He is a versatile leader who builds strong partnerships with customers and internal stakeholders, and he has a proven track record for making significant impacts on customer satisfaction, shared success, and growth. Taft holds a BA in Public Policy Studies from Duke University.

Frederick Li is Chief Product Officer at Rootstock, where he leads the company’s product strategy and direction, including bringing AI innovation to market. With more than 15 years of B2B software product leadership experience, Frederick has a track record of driving growth by building a culture of innovation inside established companies. He focuses on aligning leadership around clear priorities, empowering product teams to own customer outcomes, and shortening customers’ time to value. He also brings a hands-on approach to AI, grounding product strategy in what the technology can deliver today.

Previously, Frederick served as Chief Product Officer at Fishbowl Inventory, a provider of inventory management software for manufacturing and distribution businesses. There, he led product strategy for its inventory, warehousing, and manufacturing solutions, helped scale the business, and guided product integration for two acquisitions. Before that, he spent more than six years at BlackLine, rising to Vice President of Product Management for its financial close and platform solutions. In that role, he led a product, design, and solution management organization of more than 30 people and guided partner and ecosystem strategy. Earlier in his career, Frederick held product leadership roles at CoreLogic, including within its Santa Monica innovation hub, where he adopted user-centered design, lean product management, and Extreme Programming (XP) development practices. He holds a BSE in Electrical Engineering and an MSE in Systems Engineering from the University of Pennsylvania.

Ohad Idan is SVP, AI & Platform Engineering at Rootstock Software, where he applies his deep platform and ecosystem expertise across Rootstock’s engineering organization, advancing AI-driven engineering practices and accelerating development and delivery.

With more than 20 years of experience across manufacturing, logistics, and enterprise technology, Ohad brings a keen understanding of how technology can simplify operations, scale businesses, and empower teams. He drives Rootstock’s Salesforce-native ERP roadmap, including innovations that support intelligent, agent-driven workflows for product companies. He brings extensive, hands-on expertise across the Salesforce Platform, spanning ERP, CRM, application development, and large-scale enterprise implementations.

Prior to joining Rootstock, Ohad was Founder and CEO of Praxis Solutions, a long-standing Rootstock Gold Partner that later joined Rootstock through acquisition. Under his leadership, Praxis built a strong reputation for long-term customer relationships grounded in trust, transparency, and measurable business outcomes. Ohad personally guided numerous digital transformation initiatives, helping manufacturers and distributors streamline operations.

Earlier in his career, Ohad held senior operational and technical leadership roles at I.D. Systems, Elcom Technologies, and Titan Tool. In these roles, he guided ERP and CRM migrations and process improvements that increased efficiency, visibility, and cross-functional collaboration.

Ohad is a Salesforce MVP Hall of Fame inductee, a 13-time Salesforce-certified professional, and a winner of the 2025 Dreamforce Hackathon. He is widely recognized for his contributions to the Salesforce ecosystem, including serving as co-leader of the Salesforce NYC Developer User Group and mentoring developers and architects across the global Salesforce community.

Ohad earned a Bachelor of Science in Business Administration and Management from Ramapo College of New Jersey, graduating summa cum laude.