Rootstock Software® Welcomes NuLeaf Naturals as a New Customer
A leading CBD company deepens Rootstock’s penetration into this booming industry
San Ramon, CA (September 18, 2019) – Rootstock Software, a leading provider of cloud Enterprise Resource Planning (ERP) solutions built on the Salesforce Platform and designed for manufacturing, distribution and supply chain organizations, today announced the addition of a new customer, NuLeaf Naturals, which deepens Rootstock’s penetration into the cannabidiol (CBD) industry.
NuLeaf Naturals has been a leading CBD company since 2014. Its CBD oils are derived from organic hemp plants (Cannabis Sativa) and legal in all 50 states.
“We’re passionate about helping people lead healthier, happier lives,” said Ian Kelly, Operations Officer at NuLeaf Naturals. “Toward that end, we’re committed to delivering the highest-quality organic cannabis oil products on the market. With the passage of the 2018 Farm Bill, some cannabis products, such as CBD oils, were removed from the Controlled Substances Act for the first time. We experienced significant growth before the bill; now we’re seeing a boom. With increasing demand, we still want to deliver a superior customer experience.”
NuLeaf Naturals has taken several measures to increase production while ensuring quality. For instance, it introduced automated bottle filling and labeling machines, and simultaneously facilitated compliance with Good Manufacturing Practice (GMP), which ensures products are consistently produced and controlled according to quality standards.
“With our growing global footprint, we wanted a ‘soup to nuts’ solution that would enable us to manage staff, customers, purchasing, inventory, and the overall delivery of our brand promise,” said Kelly. “In Rootstock, we found a cloud ERP system that’s fully integrated with Salesforce, which we use for complete support of our B2B operations. We believe Rootstock Cloud ERP, built on the Salesforce Platform and available on Salesforce AppExchange, will bring value to every aspect of our business.”
“We’re thrilled to have this opportunity to work with NuLeaf Naturals,” said Pat Garrehy, CEO of Rootstock Software. “The CBD industry represents a greenfield, as companies aren’t weighted down with legacy ERP systems. Companies like NuLeaf Naturals are nimble and innovative, and they see the advantage of going straight to a cloud-first architecture.”
With deregulation, CBD business operations have become more complex as additional sales channels open up. Growth in CBD sales has led to increased investment in cloud ERP solutions. In some cases, companies started off with specialized niche solutions, but quickly outgrew them. Rootstock Cloud ERP on the Salesforce Platform opens up a rich solution set, so CBD companies can integrate other solutions, such as point-of-sale, e-commerce, and compliance.
“ERP platforms can be expensive, if significant customizations, ongoing updates, and additional coding are required to bring a system into harmony with other solutions,” added Kelly. “Using Rootstock and Salesforce, we have access to AppExchange to access other solutions that support our operations and objectives, and we’ll have all of our tools on one cloud platform.”
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Rootstock Software is a worldwide provider of cloud ERP on the Salesforce Platform. When combined with Salesforce CRM, Rootstock Cloud ERP offers manufacturing, distribution, and supply chain organizations a single platform to grow and manage their businesses. Rootstock Cloud ERP is a flexible, modern, and digitally connected system that transforms companies to deliver a more personalized customer experience, efficiently scale operations, and out-service the competition. To learn more, please visit www.rootstock.com.