Rootstock Software® Names Geoff Brannon as Chief Financial Officer

Experienced CFO in the global technology industry brings business and financial acumen to help accelerate Rootstock’s growth

San Ramon, CA (January 17, 2023) – Rootstock Software, provider of the #1 Manufacturing ERP on the Salesforce Platform, today announced the appointment of Geoff Brannon to the position of Chief Financial Officer. In this role, Brannon will be responsible for all finance and accounting functions, and he’ll also oversee Rootstock’s information technology and human resources departments. 


“We’re pleased to welcome Geoff to our executive leadership team,” said David Stephans, CEO of Rootstock Software. “He’s a seasoned CFO that has in-depth experience in the global technology industry, as well as being skilled in acquisition integration, business development, and process improvement. He brings the business and financial acumen needed to support our company’s decisions for growth and strategic investment.” 


“It’s an exciting time to join Rootstock,” Brannon said. “As a known leader in its software category of Manufacturing Cloud ERP, Rootstock is on a fast track for expansion for a number of reasons. First, it has an impressive reputation in the market with high customer satisfaction and retention rates, and second, the company is led by an outstanding executive team, phenomenal investment partners in Gryphon Investors and Salesforce Ventures, and an experienced board. I’m looking forward to doing my part to help Rootstock accelerate growth.”   


Brannon brings more than 20 years of experience leading financial planning and analysis, treasury, accounting, M&A, compliance, and financial reporting functions in global technology organizations. Throughout his career, he has focused on ensuring operational excellence at companies that offered an array of solutions, including software, hardware, and professional services, which helped customers address their complex business needs. Prior to joining Rootstock, Brannon served as CFO at Oversight, where he helped manage a successful exit strategy via a private equity acquisition. And prior to Oversight, he was Division CFO of NCR Corporation’s hospitality business. Brannon also worked at Radiant Systems and LSI Corporation and started his career in the assurance practice of KPMG. He holds a BA in Accounting and an MBA in Finance from Georgia State University.  


Brannon will be growing the finance team; potential candidates should stay tuned to Rootstock’s career opportunities. 


About Rootstock 

At Rootstock Software, our connected Manufacturing Cloud ERP enables hundreds of manufacturers, distributors, and supply chain organizations to turbocharge their operations in a dynamic, post-pandemic world. With our solution natively built on the Salesforce Platform, our customers leverage the industry’s leading Cloud ERP, Rootstock, to connect with their suppliers, trading partners, and the broader ecosystem. 


Ranked as a leader in the ERP Value Matrix by industry analysts, Rootstock has vertical expertise in discrete manufacturing, medical devices and high-tech verticals. Rootstock team members partner with customers as trusted advisors in driving change and transformation to what’s next.  


We continue to grow, so stay tuned to ournew customers, career opportunities, and LinkedIn posts.