Rootstock Software to Showcase Salesforce Thought Leaders and Enterprise Solutions at 2023 Rooted-In Manufacturing  

Spotlight on how Salesforce Manufacturing Cloud engages with Rootstock Manufacturing ERP to deliver value at the speed of need for manufacturers 

San Ramon, CA (August 16, 2023) – Rootstock Software, a recognized leader in the Manufacturing Cloud ERP space, is delighted to welcome Salesforce executives as featured thought leaders and keynote speakers at the Rooted-In Manufacturing Conference in New Orleans, March 25-27. This premier manufacturing ERP event will bring together mutual  customers and partners, ERP and CRM users, technology experts, thought leaders, and professionals across the manufacturing industry.  

“Since Rootstock Manufacturing ERP is built on the Salesforce Platform, our companies have been long-time partners working together to understand and meet the needs of manufacturers,” said Matt Wolf, SVP of Global Alliances at Rootstock Software. “Salesforce has revolutionized the way manufacturers are able to engage with customers, suppliers, and other stakeholders. In addition, the industry expertise offered by Salesforce’s Manufacturing, Automotive, and Energy (MAE) division will elevate the overall thought leadership at our event.”  

On the first day of Rooted-In, Achyut Jajoo, SVP and GM, Manufacturing and Automotive at Salesforce, and Adam Alfano, SVP, Manufacturing, Auto, and Energy at Salesforce will deliver a keynote on how manufacturers are continuing to digitally connect and transform their operations—from the frontend to the backend of their enterprises. They’ll discuss how Manufacturing Cloud, Sales Cloud, and Service Cloud—together with Rootstock Cloud ERP—can empower manufacturers to increase automation, build a comprehensive Signal Chain, and optimally utilize business intelligence—all while scaling for growth and defining a competitive edge.  

“We’re excited to be participating in Rooted-In and to connect with attendees on the ground to learn more about their visions for the future and what the biggest challenges are to getting there,” said Jajoo. “We’re also looking forward to sharing our latest innovations, including generative AI with Einstein GPT, and other AI capabilities, such as Einstein Discovery, that will help power the next revolution in manufacturing.” 

The second day of Rooted-In will launch with a keynote from Vala Afshar, Chief Digital Evangelist at Salesforce, delivering a presentation alongside Rootstock Chief Product Officer Raj Badarinath. The session will focus on how companies are “Accelerating Value with the Power of Salesforce.” 

“In today’s fast-paced and ever-changing landscape, manufacturers must remain agile and responsive to customer needs and market changes,” said Afshar. “Those using the Salesforce Platform have a major advantage in being able to unlock an unparalleled level of value at the speed of need. Research shows thoughtful design helps to streamline processes, enhance user experience, and optimize overall performance.”  

The “Rooted-In Manufacturing” theme underscores the core values and foundational principles that drive the manufacturing industry forward. The event acknowledges the historical significance of manufacturing, while also embracing the new technologies and innovative strategies redefining the industry’s future.    

For more information about the 2023 Rooted-In Manufacturing Conference, including the speakers, conference agenda, and registration details, please visit the official conference website at 

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About Rootstock  

Rootstock Software provides the leading Manufacturing Cloud ERP, which empowers hundreds of manufacturers to turbocharge their operations in today’s dynamic, post-pandemic world. Natively built on the Salesforce Platform, Rootstock delivers a futureproof solution. With it, manufacturers gain the agility to continually transform their businesses to meet evolving customer needs, navigate emerging challenges, and accelerate success. In addition, the “connectability” of Rootstock Cloud ERP gives manufacturers 360° visibility to collaborate with suppliers, trading partners, and the broader value chain. As Rootstock continues to grow, stay tuned to the company’s latest customers, career opportunities, and LinkedIn posts.  

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