Rootstock Software Promotes Caroline Santander to SVP of Global Professional Services and Enablement
Seasoned Executive to Drive Faster Time-to-value Implementations, Leverage Global Systems Integrators and Establish the Center of Excellence for Rootstock Manufacturing ERP
San Ramon, CA (April 5, 2023) – Rootstock Software, provider of the #1 Manufacturing ERP on the Salesforce Platform, today announced the promotion of Caroline Santander to the position of Senior Vice President of Global Professional Services and Enablement. In this role, Santander will oversee two key areas. First, she will manage the global Professional Services team to create new service offerings for rapid implementations and establish the Center of Excellence for Rootstock Cloud ERP. Second, she will continue to grow the company’s Enablement Program to meet the needs of customers and systems integration partners with regard to Rootstock product knowledge.
“During her tenure at Rootstock, Caroline has progressively advanced and been promoted into successive leadership positions. In each role, she has gone above and beyond expectations, demonstrating a commitment to excellence,” said David Stephans, CEO of Rootstock Software. “She’s the ideal candidate for this post, given that she’s had in-depth experience in managing large-scale ERP implementations throughout North America and Europe.”
“I’m excited to take the helm as head of Professional Services,” said Santander. “Today, ERP implementations are growing in complexity. Manufacturers require the right blend of best practices around implementation, integration, and configuration, as well as well-timed product knowledge so they’re positioned to achieve faster ‘time to value’ and long-term success in using Rootstock Cloud ERP. We plan to scale this team for rapid company growth and to progressively support more partner-led implementations.”
One of Santander’s first objectives is to define pre-packaged, best-practice manufacturing templates for rapid, efficient ERP implementations that drive maximum value for Rootstock customers. Within the Enablement Program, Santander’s team is continuing to evolve and expand Rootstock ERP learning opportunities. “A big focus going forward is partner enablement to support channel sales, implementation training, and partner certification,” added Santander.
Santander has 25 years of overall experience with ERP solutions. She is a dynamic executive who speaks five languages and has skills in managing ERP implementations from her time at NetSuite, QAD and Kenandy. Santander has been with Rootstock since 2018. Prior to her current position, she served as VP of Enablement and Partnerships. She launched and managed Rootstock’s partner program and was instrumental in building and fortifying this ecosystem. As part of the Enablement Program, she first rolled out the Rootstock Success Community, an online destination which gives customers a way to network with other customers, as well as with Rootstock subject matter experts and other business partners. She also launched the Rootstock Learning Center, the cornerstone for Rootstock product training and knowledge.
At Rootstock Software, our connected Manufacturing Cloud ERP enables hundreds of manufacturers, distributors, and supply chain organizations to turbocharge their operations in a dynamic, post-pandemic world. With our solution natively built on the Salesforce Platform, our customers leverage the industry’s leading Cloud ERP, Rootstock, to connect with their suppliers, trading partners, and the broader ecosystem.
Ranked as a leader in the ERP Value Matrix by industry analysts, Rootstock has vertical expertise in discrete manufacturing, medical devices and high-tech verticals. Rootstock team members partner with customers as trusted advisors in driving change and transformation to what’s next.