Rootstock Software® Announces Appointment of Praveena Khatri as Vice President of Marketing
Executive experienced in Salesforce ecosystem to help Rootstock scale marketing operations to support rapid expansion in the Cloud ERP market
San Ramon, CA (June 19, 2019) – Rootstock Software, a leading provider of cloud Enterprise Resource Planning (ERP) solutions built on the Salesforce Platform and designed for manufacturing, distribution and supply chain organizations, today announced the appointment of Praveena Khatri as Vice President of Marketing. Khatri will report directly to Rootstock’s Chief Marketing Officer Tom Brennan and will lead key marketing activities, including demand generation, digital marketing, field marketing and marketing operations.
“With significant numbers of manufacturers and distributors now primed to move from legacy to cloud ERP, Rootstock is on a trajectory for explosive growth,” said Brennan. “Praveena brings deep expertise from prior roles in helping companies grow exponentially. She has the expertise we need to scale our marketing function to leverage new levels of opportunity and expansion, and a track record of working synergistically in the Salesforce ecosystem.”
With more than 16 years in B2B marketing, Khatri has built, led and motivated high-performing marketing teams to accomplish impressive goals. She has a proven ability to broaden lead generation and sales pipeline, and her marketing programs have driven revenue and growth, particularly for cloud-based technology companies.
Prior to coming to Rootstock, Khatri served as the first Marketing Executive at Swiftype, where she led all marketing activities up to the company’s acquisition by Elastic in 2017. She also previously served as Senior Director of Global Marketing at FinancialForce.com, where she increased the pipeline 10-fold in six years.
Most recently, she operated as an executive marketing consultant for various companies, including Rootstock. In this role, she laid the groundwork for success, and by now assuming a full-time executive position, she’ll be able to expand and optimize marketing strategy and campaigns.
“Having already worked with Rootstock in a consultative capacity, it’s a ‘dream come true’ to market a product with this kind of natural uplift,” said Khatri. “Rootstock customers are the heroes who are innovating the manufacturing landscape, and my accumulated experience up to this point in my career has given me the know-how to bring our cloud ERP solution to an extraordinarily large, addressable market in record time. I look forward to partnering with the rest of the Rootstock team to continue to support and prioritize our customers’ success.”
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Rootstock Software is a worldwide provider of cloud ERP on the Salesforce Platform. When combined with Salesforce CRM, Rootstock Cloud ERP offers manufacturing, distribution, and supply chain organizations a single platform to grow and manage their businesses. Rootstock Cloud ERP is a flexible, modern, and digitally connected system that transforms companies, so they can leverage a 360-degree view of customers, deliver a more personalized customer experience, efficiently scale operations, and out-service the competition. To learn more, please visit www.rootstock.com.