Rootstock Software to Highlight ERP Success at Salesforce Manufacturing Summit in Atlanta 

Gerotech, a leading CNC machine tool distributor, will showcase their digital transformation journey to connect a Signal Chain using Rootstock Manufacturing ERP 

San Ramon, CA (December 18, 2023) – Rootstock Software will demonstrate how its leading Manufacturing Cloud ERP has helped manufacturers unlock operational excellence at the upcoming Salesforce Manufacturing Summit. At this free event, scheduled for Wednesday, January 10, 2024, 8:00 am to 6:00 pm ET at the JW Marriott Atlanta Buckhead in Atlanta, Rootstock will meet with manufacturing leaders and professionals to discuss how its Cloud ERP can help foster a Signal Chain strategy for growth, efficiency, and resilience.  

“Atlanta stands as a pivotal hub in the Southeast with its transportation and logistics sector playing a key role in bolstering the region’s manufacturing industry. It’s an apt setting to showcase the transformative capabilities of Rootstock Manufacturing ERP,” said Raj Badarinath, Chief Product & Marketing Officer at Rootstock Software. “Our Cloud ERP is built on the Salesforce Platform, so it’s able to harmonize information silos and dynamic data streams into a Manufacturing Signal Chain. This translates into unparalleled visibility into demand and supply; manufacturers can then use these signals and decisioning capabilities to optimize production.”  

At the Manufacturing Summit, manufacturers will have the opportunity to engage with Rootstock team members in the following ways: 

  • Thought Leadership Session: Raj Badarinath will present with Rochelle O’Brien, CEO of Gerotech. Their session, “From Sales to Service and Everything In Between,” will take place at 1:45 pm ET in Phoenix Salon I. The company implemented Salesforce and grew its technology footprint to include Rootstock Manufacturing ERP.
    “At Gerotech, our digital transformation has been profound,” said O’Brien. “Come and hear about our journey from localized, legacy systems to our sophisticated, cloud-based strategy. You’ll see how this platform approach streamlined our operations. By utilizing Rootstock and Salesforce, our key processes are now all on one platform. As a result, management, sales, and service teams benefit from data that is readily at their fingertips, and they can easily take action on that information. We’ll also outline instances where we achieved significant productivity gains—for example, our order entry process experienced a sixfold increase in efficiency—and share other “before and after” examples of our success.” 
  • Discover AI’s Role in Manufacturing: In accordance with the Summit’s focus on leveraging technology to drive efficiencies and streamline operations, Rootstock will share results from its State of AI in Manufacturing Survey. Research revealed that 82% of manufacturers are planning to increase their AI investments in 2024. The top three areas where manufacturers plan to deploy AI include production, quality control, and process optimization. In addition, manufacturers feel confident that ERP solutions will be able to deliver the AI capabilities that matter most to them.   
  • Exclusive Networking: After the Summit, Rootstock will be hosting an exclusive, by-invitation-only game experience at the State Farm Arena at 7:30 pm ET. Invited manufacturing guests will catch the Atlanta Hawks vs. Philadelphia 76ers game from Rootstock’s immersive game suite. The Rootstock shuttle will provide guests with transportation from the Marriott to the game and back. Invitees will enjoy premium seating and gourmet catering, as well as court-side access to greet players before the second half.   

Sign up for the Manufacturing Summit while space is available, and if you can’t attend the Summit, check out Rootstock’s future events: 

About Rootstock 

Rootstock Software provides the leading Manufacturing Cloud ERP, which empowers hundreds of manufacturers to turbocharge their operations in today’s dynamic, post-pandemic world. Natively built on the Salesforce Platform, Rootstock delivers a futureproof solution. With it, manufacturers gain the agility to continually transform their business to meet evolving customer needs, navigate emerging challenges, and accelerate success. In addition, the “connectability” of Rootstock Cloud ERP gives manufacturers 360° visibility to collaborate with suppliers, trading partners, and the broader value chain. As Rootstock continues to grow, stay tuned to the company’s latest customers, career opportunities, and LinkedIn posts. 

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