Rootstock Software Welcomes Bri Gasquet as Vice President of Growth Marketing
Executive experienced in SaaS marketing to help Rootstock scale demand generation to support rapid expansion in the Manufacturing ERP market
San Ramon, CA (December 14, 2023) – Rootstock Software, a recognized leader in the Manufacturing Cloud ERP space, is thrilled to announce the appointment of Bri Gasquet as Vice President of Growth Marketing. In this position, Gasquet will plan, oversee, and scale key marketing activities, including demand generation, digital marketing, field marketing, and marketing operations to support sales and revenue growth.
“With Bri’s wealth of experience in technology, marketing, and leadership, she’s poised to make a significant impact in her new role,” said Raj Badarinath, Chief Product & Marketing Officer at Rootstock Software. “She brings a phenomenal track record in boosting qualified leads and driving revenue, and she possesses the energy, strategic thinking, and grit that aligns with our vision to foster success. In addition, her ability to drive marketing strategies that blend brand awareness and customer acquisition will be invaluable to our team.”
“It’s exciting to join Rootstock in its growth phase.” said Bri Gasquet. “Rootstock has a deep understanding of manufacturers’ operations and their unique challenges, which is how it’s evolved to become the leading Manufacturing ERP on the Salesforce Platform. I’m looking forward to applying my years of experience in various marketing roles to rapidly grow.”
Gasquet believes Rootstock’s innovative strategies, including the Manufacturing Signal Chain, AI/machine learning and decisioning capabilities, are what sets it apart. The Signal Chain improves data visibility for manufacturers, provides early warnings for supply and demand disruptions, and enables synchronized production capacity.
Gasquet has over 17 years of experience in global technology marketing. She started her career in content development, copywriting, and communications and progressed to strategically running marketing and demand generation teams. Prior to Rootstock, Gasquet led Coalfire System’s growth marketing team and drove innovative marketing strategies that significantly grew her business lines’ revenue. She has also held VP-level positions at AlphaGraphics, SecureSet, Burson-Marsteller (now part of WPP), and Edelman.
Gasquet’s career also demonstrates a passion for storytelling, buyer journeys, and using data to optimize marketing approaches. In terms of immediate goals, Gasquet will build a plan to scale Rootstock’s success and empower her team to continually explore innovative strategies. “Identifying what works and giving the team the space to experiment and evolve is key, as is fostering a culture of collaboration. I view my function as being closely tied to sales, so we’ll work hand-in-hand to achieve shared outcomes, which will ensure Rootstock reaches that next level of success,” added Gasquet.
Rootstock Software provides the leading Manufacturing Cloud ERP, which empowers hundreds of manufacturers to turbocharge their operations in today’s dynamic, post-pandemic world. Natively built on the Salesforce Platform, Rootstock delivers a futureproof solution. With it, manufacturers gain the agility to continually transform their business to meet evolving customer needs, navigate emerging challenges, and accelerate success. In addition, the “connectability” of Rootstock Cloud ERP gives manufacturers 360° visibility to collaborate with suppliers, trading partners, and the broader value chain. As Rootstock continues to grow, stay tuned to the company’s latest customers, career opportunities, and LinkedIn posts.