Bringing Rootstock Cloud ERP to Europe’s DACH Region

Rootstock Launches Team to Support the DACH Region of Europe

In January 2019, Rootstock launched a team to oversee growth in the DACH region of Europe, encompassing Germany (Deutschland), Austria and Switzerland – all the German-speaking countries. This team will respond to the tremendous demand for Rootstock Cloud ERP within the region’s manufacturing and distribution industries.

Rootstock has appointed Andreas Daum to lead this team, to oversee growth and expansion, and to establish partner relationships that build Rootstock’s ERP ecosystem in the region.

Daum comes to Rootstock with an extensive background in business management consulting at KMPG Consulting, Bearingpoint and MHP. At these companies, he held key leadership positions. He also has deep expertise in the ERP market, having previously worked with SAP, Infor and Baan Software.

A Booming Cloud ERP Market

“The DACH region is a booming market for Rootstock Cloud ERP,” said Per Norling, Rootstock’s General Manager, International. “So far, we have four customers in Germany, and this year, we’re already in discussions with several well-qualified prospects.”

“To be successful in the DACH region, we needed a native, German-speaking ERP expert,” continued Norling. “We wanted an experienced sales person, who could also build and sell through an ecosystem of partners. In Andreas, we found the right mix of skills and expertise, and we’re thrilled to have him on-board to drive growth in the German-speaking countries.”

“The DACH region is a huge market for Salesforce, which creates opportunity for Rootstock, built for the Salesforce Platform. In this region, we see tremendous opportunity among mid-market companies, which are tired of outdated technology. They’re looking for a modern cloud alternative to replace their legacy ERP solutions,” added Norling.

Markets Ready for Digitization

“I’m delighted to be working with Rootstock and Salesforce to bring this joint solution to the DACH market,” said Andreas Daum. “With both Rootstock Cloud ERP and Salesforce CRM, customers will have a 360° view of their customers and their entire operations.”

“From a functionality standpoint, Rootstock Cloud ERP is a great product,” added Daum. “I’ve started to introduce it into the vertical markets where I have knowledge and an extensive network, including automotive, manufacturing, retail, food and beverage, and transportation.”

Daum notes that one of the main markets in Germany is the automotive market, which has experienced significant change. The market is moving toward electronic vehicles, shared vehicles, and autonomous driving. In addition, newer car models use extensive technology, so there’s a complete change in how cars are manufactured. This trend is reflected in every tier of the automotive market.

“In the past, the cost of replacing a legacy ERP with Cloud ERP had been a barrier. Today, there are a number of factors that have made the market ready to make this investment. Companies want an ERP system that provides agility, transparency and cost efficiency. Rootstock Cloud ERP can fulfill these needs,” said Daum.

A Focus on the Customer & Localization

Daum explained that the ERP market is also seeing greater focus on the customer. With a cloud solution, companies can accelerate implementation. Once in place, the platform enables them to focus on the changing business landscape. They’re better equipped to move in the direction of customer-focused manufacturing and service. For example, an agile Cloud ERP solution enables companies to rapidly make changes, allowing them to react more quickly to market conditions and customer needs.

“I’m also working to build relationships with implementation and channel partners in the region. Not all ERP products have appropriately adapted in terms of localization. We’re working with partners to better respond to local market needs,” said Daum.

Norling and Daum will be attending several Salesforce events in Germany to explore future opportunities in the DACH region:

March – Mainz Basecamp:

May – Munich Basecamp: