Rootstock Software® Names Joe Massa as Chief Revenue Officer

Experienced SaaS Executive to Scale Company for Growth and Drive Global Revenue 

San Ramon, CA (February 23, 2023) – Rootstock Software, provider of the #1 Manufacturing ERP on the Salesforce Platform, today announced the appointment of Joe Massa to the position of Chief Revenue Officer. In this role, Massa will be responsible for global revenue and will help Rootstock expand its sales organization, using a focused approach that starts in geographies, such as North America, Europe, and Japan—areas where Rootstock already has a strong customer base.  

“We’re excited to bring Joe on board, as he’s a valuable addition to our executive team,” said David Stephans, CEO of Rootstock Software. “Joe has succeeded in helping similarly sized software companies scale for rapid growth. He draws on more than 30 years of experience in the software industry and 15 years in helping sales organizations achieve success. He has in-depth knowledge of manufacturing and supply chain operations, as well as familiarity with the technologies—including Cloud ERP and the Salesforce ecosystem—that can help manufacturers digitally transform their businesses.”  

“This is a great time to join Rootstock,” said Massa, who will be based in Boston and report directly to the CEO. “Disruptive conditions originated during COVID, and they’ve made cloud solutions essential for manufacturers to support a remote workforce and resilient supply chain. Today, Rootstock has the leadership, board, and employees to take advantage of opportunities to gain further traction in the ERP market. The company’s high customer retention proves Rootstock Manufacturing Cloud ERP delivers the robust functionality manufacturers need combined with the powerful capabilities of the Salesforce Platform. Both components are vital to helping manufacturers adapt and thrive in a volatile, post-pandemic world.”  

Prior to Rootstock, Massa was the VP of Sales in the Americas for Loftware, a supply chain labeling software company. In this role, he drove significant year-over-year growth. Prior to that, he served as VP of Sales in North America at ClickSoftware (a Salesforce company), where he helped customers drive more profit out of their service operations. He also served as Director of Sales in the East for Intershop, a leading e-commerce platform. Massa got his start in sales at industry-leading companies like SAP and Numetrix, an Oracle company. He holds a Bachelor of Science in Business Administration from the University of Maine.  

Massa will soon grow his global sales team; potential candidates should stay tuned to Rootstock’s career opportunities: https://rootstock-software.breezy.hr/. 

About Rootstock 

At Rootstock Software, our connected Manufacturing Cloud ERP enables hundreds of manufacturers, distributors, and supply chain organizations to turbocharge their operations in a dynamic, post-pandemic world. With our solution natively built on the Salesforce Platform, our customers leverage the industry’s leading Cloud ERP, Rootstock, to connect with their suppliers, trading partners, and the broader ecosystem. 

Ranked as a leader in the ERP Value Matrix by industry analysts, Rootstock has vertical expertise in discrete manufacturing, medical devices and high-tech verticals. Rootstock team members partner with customers as trusted advisors in driving change and transformation to what’s next.  

We continue to grow, so stay tuned to ournew customers, career opportunities, and LinkedIn posts.  

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Tammy Delatorre

PR & Analyst Relations Specialist