Swift Straw was running millions of dollars of business through interconnected excel spreadsheets for its manufacturing division. That put fear in the hearts of executives who were looking for a strategy and an ERP technology system that could support growth into hundreds of millions. A key goal was the ability to create a single source of truth for operations and then finance teams. Hear from Jonathan Fienemann, Senior Director of Technology at Swift Straw, on why they selected Rootstock for its flexibility, modularity, and long-term scalability and were delighted by the Rootstock implementation team.
Swift Straw has earned its reputation as “the ground cover specialists” in the American Southeast. With a focus on pine straw and mulch products, the largest beautification components for landscaping nationwide, Swift Straw has created a method to package pine straw in compact easy-to-handle bales that allow for new market expansion across the country.
Headquartered in Atlanta, GA, Swift Straw is the largest pine straw distributor in America. They ship and install pine straw and mulch products to a diverse client list of landscapers, private and commercial real estate projects, hotels, homeowner associations, schools, parks, and more